S . good, concise article. See I . Download » Blue Ocean Strategy' argues that the only way to beat the competition is to focus on the creation of new and uncontested market space. Get ready to stop struggling and seize new growth ! Blue Ocean Strategy, outlines the processes of removing the fight for competitive advantage and the battle for differentiation typical of many corporate strategies. Whichever is chosen the organization must align all activities with one of these strategic directions. The theory sounds exciting and selects a research topic to understand its possible way of integration in the current business process. 15 Responses to Red Ocean vs. Blue Ocean. Add to Coursepack. Do get more details in our full 12-page summary. Download Blue Ocean Strategy by W. Chan Kim PDF free. This blog article is a overview of some of the key points of the book by W. Chan Kim and Renée Mauborgne.In this article you will learn how to make your competition irrelevant and have sales and profit … Using a cross - industry empirical framework , Bain focuses mainly on the impact of structure on performance, Bain’s work and seeks to spell out the causal path between “structure” and “performance” by using “conduct, Baird and Howard Thomas argue that any strategic decisions involve risk taking . iIn blue oceans, demand is and rapid.” iIn red oceans, there is a Blue Ocean Strategy. Posted by Dr. Sarah Layton in Blue Ocean Strategy on April 21, 2009. Reply. Blue Ocean vs Red Ocean Strategy - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Following my earlier brief post on value innovations that formed the core of a realtively new strategy concept called Blue Ocean Strategy (BOS), this post provides a critique of BOS to offer a deeper insight.. Based on their study of 150 companies within 30 industries over 100 years, Kim & Mauborgne assert that two kinds of markets called the “blue and red … This strategy needs to span across the entire system of a company’s activities. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. All rights reserved. Cutthroat competition turns the ocean bloody red. Red ocean and blue ocean strategy pdf - BLUE OCEAN V. RED OCEAN. Add to Collection. principles that deﬁne and separate blue ocean strategy from compe-tition-based strategic thought. In studying more than 150 blue ocean creations in over 30 industries, the authors observed that the traditional units of strategic analysis--company and industry--are of limited use in explaining how and why blue oceans are created. The strategy bags the new demand … They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Harvard Business. Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. 15. The INSEAD Blue Ocean Strategy Open Enrolment Programme is based on the groundbreaking work developed by INSEAD Professors Chan Kim and Renee Mauborgne. Tia: November 19, 2009 at 12:49 am. In this essay I will critically analyze and evaluate the Blue Ocean Strategy; its value to small-to-medium size enterprises and how it can create a demand in today’s hyper-competitive market space. : Create uncontested market space. The logic behind blue ocean strategy parts with tra-ditional models focused on competing in exist-ing market space. Blue Ocean Strategy ROI. Our aim is to make the formulation and execution of blue ocean strategy as systematic and actionable as competing in the red wa-ters of known market space. The chart above summarizes the distinct characteristics of competing in red oceans (Red Ocean Strategy) versus creating a blue ocean (Blue Ocean Strategy). Learn the essentials of blue ocean strategy and shift created but the #1 Management Thinkers in the World. ∗Achieved via the delivery of features that have a highest marginal benefit to customer needs .